What is a PBN?

What is a PBN?

Key Takeaway: Private Blog Networks (PBNs) are a network of websites created with the sole purpose of creating links to a main website in order to improve its search engine ranking. Purchasing old domains with high authority and creating content linked to the main website are common tactics in creating a PBN. However, PBNs are…

What is Off Page SEO

What is Off Page SEO

Key Takeaway: Off-page SEO is an important factor in Google ranking: While on-page SEO focuses on optimizing a website’s content and structure, off-page SEO focuses on building the website’s reputation and authority through external factors such as backlinks, brand mentions, and social signals. Link building is a crucial technique in off-page SEO: Backlinks from reputable…

Reverse SEO

Reverse SEO

  ##Key Takeaways: Key Takeaway: Reverse SEO is the process of optimizing positive content to outrank negative content for a specific keyword on search engine results pages (SERPs). Reverse SEO differs from negative SEO, which involves using unethical practices to bring down the search ranking of a website or page. Reverse SEO is used for…

Scaling Link Building w/ James Gregory – Digital Gods Ep. #2
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Scaling Link Building w/ James Gregory – Digital Gods Ep. #2

 [lwptoc] I recently did an interview with my friend Charles Floate on the Gods of SEO podcast. We had a really interesting conversation on all things link building and what is working for me at the moment. I got a lot of great feedback following that interview so decided to capture some of those…

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