Google Ranking Factors

Key Takeaways:

  • Google Ranking Factors are important for improving your website’s visibility on search engine results pages. Understanding on-page and off-page ranking factors can help you optimize your website for better performance and higher search engine rankings.
  • On-page ranking factors include content quality, targeted keywords, page titles, meta descriptions, site architecture, internal link structure, and Core Web Vitals. Off-page ranking factors encompass backlinks, endorsements, anchor text, domain authority, and external links.
  • Confirmed ranking factors by Google include high-quality content, mobile-first design and page experience, page speed and site performance, on-page optimization and keyword usage, internal links and site navigation, external links and authority signals, and local ranking factors such as Google My Business and local citations and reviews.


SEO has become increasingly vital for businesses to improve their online presence and reach their target audience. With Google being the most widely used search engine, it’s essential to understand how Google ranking factors work. In this section, we aim to explore two critical sub-sections of Google ranking factors: What SEO is and Organic search engine results. Understanding these sub-sections will help you optimize your website to achieve a higher ranking on Google.

What is SEO and Organic search engine results?

Search Engine Optimization (SEO) is a must for businesses who want to rank higher on search engines like Google, Bing and Yahoo. By optimizing their website, they can improve their Organic search engine results.

The importance of SEO lies in its ability to bring organic traffic and potential customers. To achieve a good ranking, one must understand Google’s ranking factors. These include content quality, page titles, site architecture, core web vitals, backlinks, anchor text, and domain authority.

It’s not a one-time process. It needs continuous efforts to optimize and improve rankings. With patience and implementing SEO strategies, businesses can achieve long-term success and stay ahead of the competition.

The importance of Google Ranking Factors

Google Ranking Factors are key for a website’s visibility on search engines. Knowing their importance can help website owners boost their online presence and get more visitors. To increase website rankings, one needs to optimize important factors like relevance, authority, and user experience. Content quality, backlinks, mobile-friendliness, and page speed must also be taken into consideration. Creating content that fits the user intent will bring more visitors to the website.

Implementing the proper Google Ranking Factors can be tough, but it pays off. It is essential to stay up-to-date with the latest algorithm changes for the best search engine visibility. Pay attention to changes and use best practices for noticeable improvements in rankings and overall online presence.

In order to have online success, an understanding of Google Ranking Factors is a must. Optimizing websites, following best practices, and monitoring algorithm changes are essential for better rankings and more visitors. With commitment and dedication, a higher level of visibility on the search engine results page can be achieved.

On-page ranking factors

Google is widely regarded as the most popular search engine globally, and as such it is critical to understand what goes into its search ranking algorithm. This section will focus on exploring on-page ranking factors that have a significant impact on how Google ranks websites. From content quality to site architecture, we’ll examine the sub-sections that influence search engine optimization (SEO) and affect the broader visibility of content on the web.

Content quality and targeted keywords

For successful search engine rankings, high-quality content and targeted keywords are a must. Content quality means the info provided is relevant, accurate, and useful. Targeted keywords are terms or phrases used to search for the page’s topic.

To ensure quality, research the topic and provide original, informative, and engaging content. Formatting such as headings, bullet points, and images can improve user experience and effectively convey info.

Keyword research is needed to identify frequently searched words or phrases related to the page topic. This can drive traffic from search engines. Overuse of keywords or keyword stuffing will negatively affect the page’s ranking.

Google now uses natural language processing, contextual relevance, and latent semantic indexing algorithms when ranking pages. As a blog owner, I initially had trouble with keywords without sacrificing quality. Researching user intent and creating reader-friendly content around specific topics has helped optimize my content.

Page title and meta description

Crafting a great page title and meta description is key for enticing potential visitors. These elements give an accurate understanding of what users will find on the site, ultimately deciding if they click from the search results or go to another website.

It’s important to make sure each page has its own unique title tags and descriptions. Copying from other sites can hurt your website’s search engine ranking and user experience.

You should use keywords in titles and descriptions when possible, but don’t overuse them or they’ll sound like spam. The main goal should be providing descriptive information to both users and search engines. This means using natural language with some keywords, but the focus should be on describing the content, not achieving high-ranking keyword density.

Page titles can also be optimized for branding. Prominent brands may include their name at the start of each title tag to connect their brand to a certain phrase or product category.

When optimizing meta descriptions, use concise language. Provide info about the site but don’t give everything away. The aim is to give people an idea of the useful content ahead without taking away all their curiosity. Too much detail might cause them to go elsewhere without even opening a tab.

In the end, a well-crafted page title and meta description can make all the difference. By prioritizing descriptive language and including relevant keywords, you can optimize these elements to encourage potential visitors to click to your site.

Site architecture and internal link structure

A website’s architecture and internal linking structure are a must for higher Google ranking. It’s important to organize the site in a logical way, which helps users navigate it easily. Connecting pages on the same site also assists search engines in understanding the content. This distributes link equity and provides context about each page. The anchor text used gives clues to both users and search engines about its relevance.

But, don’t link too much! Excessive links can weaken their significance. A clear hierarchy of content categories and subcategories should be linked together logically. A sitemap makes search engine crawlers navigate the site more efficiently, which shows all available pages.

Periodic audits of the website’s internal linking structure help find areas that need improvement. This optimizes website performance. Well-built site architecture and internal link structure lead to better Google ranking, usability, and user engagement.

Core Web Vitals and Page Experience

Optimizing user experiences has become essential for websites wanting to rank higher in search engine results. Core Web Vitals and Page Experience are metrics used by Google to judge the quality of user experience a website gives.

Core Web Vitals measures three key aspects of page speed: loading, interactivity and visual stability. Good scores in these metrics result in a smooth user experience.

Page Experience is rated based on various factors such as mobile-friendliness, safety, HTTPS usage and user engagement with content.

Website owners must optimize Core Web Vitals and Page Experience to rank higher. This includes making the website mobile-friendly, secure, removing intrusive ads, reducing clutter, using optimized images and videos, and compressing page files.

Designing a website to have better visitor engagement is necessary for boosting rankings. So, webmasters should always focus on optimizing both Core Web Vitals and Page Experience.

Off-page ranking factors are where all the real action is. So, why be popular when you can have backlinks and endorsements from other websites?

Off-page ranking factors

Off-page ranking factors are significant for achieving a higher Google search ranking. In this section, we will explore the essential aspects of off-page optimization. This includes the benefits of backlinks and endorsements, how anchor text and relevancy signal impact ranking, and the top-level domain and external links and their importance in search engine optimization.

Backlinks and endorsements from other websites

Gaining organic traffic and improving search engine rankings require high-quality backlinks and endorsements from other prominent websites. Quality is key – Google values the relevancy of anchor text and other relevancy signals. A natural link profile is essential – steer clear of spammy or manipulative links that can harm a website’s trustworthiness.

Top-level domains and external links from authoritative sites positively affect website performance in search results. To further improve ranking, focus on ethical and SEO-friendly practices, such as content creation, mobile-first strategies, page speed optimization, internal linking, site navigation and external link sources.

Local business listings through surveys and reviews can help too. But, stick to optimization best practices. Keep up with the latest search algorithms and follow Google Rater Guidelines. Don’t miss out on optimizing – it can have serious effects over time.

Anchor text and relevancy signal

The significance of relevant anchor text can’t be exaggerated. It’s essential to characterize the connected page’s content accurately with anchor text instead of utilizing generic, irrelevant, or deluding phrases. By doing this, search engines can quickly work out if a link is natural or not. Over-enhancing anchor text can bring about punishments from search engines.

Search engines additionally consider the pertinence and power of the connecting site when positioning a page. Accepting backlinks from high-quality, authoritative websites with applicable content delivers a positive and significant message to search engines. Contrarily, low-quality links may contrarily influence rankings.

Besides anchor text and pertinence signals, other factors additionally help improve a webpage’s positioning in search engine results pages. These incorporate space age, pertinence and quality of connecting website content, assorted qualities of links, and so on.

To upgrade your webpage’s positioning, you should cautiously create anchor texts that coordinate the content on the page. This not just encourages clients to comprehend what they can anticipate when they visit the connection yet additionally assists search engine calculations with recognizing the page’s positioning score for return searches. Be that as it may, it’s essential to stay away from over-enhancing these watchwords as it sends negative signals about your site’s genuineness, which can contrarily influence your website’s ubiquity.

At last, utilizing outer links from a questionable top-level domain can bring about a positioning punishment from search engines. Consequently, it’s essential to utilize high-quality and authoritative websites for link building to improve your webpage’s positioning.

Top-level domain and external links

External links from reputable websites are key to knowing a website’s reliability and rank. The top-level domain (TLD) is also very important. To better grasp the link between TLD and external links, it’s useful to make a table. A TLD with good backlinks can gain higher authority than those without any links or with low-quality backlinks. See the table below:

Top-Level Domain External Links
.com High-quality Backlinks
.org Relevant Endorsements
.edu Authoritative Websites
.gov Governmental Organizations

Search engines use external link quality and TLD when calculating site authority scores. Poor-quality links or an uncertain TLD can lower SEO success. Thus, having a comprehensive SEO approach that considers all ranking elements, like TLD and external links, is essential. Businesses should observe changes in score to evade lost rankings that are tricky to get back.

By doing this, businesses can achieve content that stands out from the competition since it’s supported by trustworthy sources with elevated authority. Furthermore, it’s important to dodge blacklisted TLDs that Google overlooks when assessing rankings. This will bring more traffic, more visibility, and reduced overall marketing costs. Although backlinks may not be the only factor in Google rankings, they can make a big difference, like a good wingman.

Importance of backlinks in Google ranking

Backlinks are a crucial factor in determining Google’s ranking, but what exactly makes them so important? In this section, we will be discussing the significance of backlinks in Google’s ranking algorithm. From building backlinks from prominent websites to maintaining a natural link profile, we delve into the necessity of link quality and how it impacts a website’s position in Google’s search results.

Building backlinks from prominent websites

Backlinks from authoritative websites, such as Forbes, Mashable or Huffington Post, are crucial for improving a website’s search engine rank. Quality matters more than quantity when it comes to backlinks. Good outreach strategies and natural, relevant content with appropriate anchor text can help to land quality backlinks.

On the other hand, unnatural link building practices, such as buying links or participating in link exchange schemes, can be identified by search engines like Google. This can lead to reduced user engagement metrics and lower search engine positioning.

Getting backlinks from top-performing websites needs dedicated effort, such as developing an influencer strategy or blogging guest posts. It is important to build connected content in prominent blogs and news sites related to a business’ product line-up. Keyword research and target customer personas can help with content creation and higher outreach.

In conclusion, building backlinks from prominent websites needs smart campaigning and strong outreach strategies. It’s best to build links naturally and gradually rather than forceful and sudden.

Link quality and natural link profile

Quality and natural links are a must for high ranking search engine results. Getting relevant, high-quality links signals trustworthiness and credibility to search engines. So, a natural link profile is the goal, not links acquired through spamming or manipulation.

To have a natural link profile, get different types of links from different sources. Don’t buy backlinks or use link schemes – search engines will penalize these. Instead, focus on creating quality content and building relationships with other websites in your industry. Relevant links demonstrate expertise and help visibility on search results.

Also, Google algorithms can spot low-quality links. Monitor all incoming links and remove or disavow any bad ones. A clean link profile is vital for search engine success.

Finally, Google values content that engages users and keeps them coming back. This is the key to successful ranking.

Relevance of content for ranking

High-quality content is an essential factor in achieving a higher rank on Google’s search engine results page. In this section, we explore the relevance of content for ranking through three sub-sections:

  1. Understanding what searchers want
  2. User experience and engagement metrics
  3. Freshness as a query-dependent ranking factor

Through reliable sources, we can learn vital information that genuinely answers the searchers’ needs and enhances user experience, leading to a higher Google rank.

Understanding what searchers want

Ranking in search engines is important. To do this, businesses need to identify keywords and phrases that their target audience use. They must understand what their users want. Research is essential: analyzing search trends, surveys, focus groups and engagement metrics like click-through rates and time on site.

Businesses must tailor content to their audience. This boosts rankings for targeted keywords. User experience is key. High bounce rates or low session durations impact rankings.

To succeed, businesses must research their target audience. Create relevant and engaging content. Improve user experience and engagement metrics. All of this will improve their search engine rankings.

User experience and engagement metrics

User experience is key to a website’s ranking. Bounce rate and time spent on the site are important metrics that show how users engage with content. Heat maps and user recordings can be used to understand user interaction.

Search behavior analysis helps gather useful data like session duration, page views per session, and click-through rates. Optimizing a website can help it become an authority with high-quality content. Including accurate keywords in headers and meta descriptions increases organic reach.

Designing great UX with images, fonts, layouts, and alignment proportions, as well as search options based on user queries, can lead to optimized load speeds and better hosting. Creating an outstanding digital UX with mobile-first initiatives and rapid site performance under heavy-load conditions can maximize desktop browsing. Optimization strategies with keyword research usage and contextualization can reduce visitor bounce rates by communicating relevant information.

Freshness as a query-dependent ranking factor

Search engine rankings need freshness. Search engines prioritize content that’s new and related to user queries. This increases the chances of appearing in top results.

Google ranks freshness highly. It makes sense, since searchers want recent and helpful info. Updating website content boosts rankings. Plus, it makes the content better. This leads to more links, shares, traffic, and engagement.

Advanced techniques like fake posts or old irrelevant updates won’t work. Smart algorithms block them.

Freshness matters. Supply users with up-to-date and engaging info. This enhances their experience, and increases ranking chances.

Misinformation and bad advice regarding ranking factors

Misinformation and bad advice can lead website owners astray in their quest for higher Google rankings. In this section, we’ll explore the difference between ranking factors fact and fiction and examine the Google Rater Guidelines and search quality evaluation. Figures and events cited in the Reference Data will help us understand the consequences of misinformation and the importance of staying up-to-date with reliable information.

Ranking factors fact vs. fiction

When it comes to SEO, understanding ranking factors is key. Sadly, there’s a lot of false information and uncertainty about these factors. Some think meta keywords, footer links, and page views influence search engine rankings, but this is not true. These beliefs are often based on fiction, not fact.

To optimise your website for search engines, it’s important to distinguish factual ranking factors from myths and old strategies. Even Google has addressed the myth of meta keywords, saying they don’t use them as part of their search algorithm due to spammers’ manipulation.

It’s important to be up-to-date with SEO trends and tactics. Just because something worked before, doesn’t mean it’s still relevant today. To rank higher, you need to make informed decisions based on reliable sources like Google Rater Guidelines and expert opinions.

Google’s secret evaluators, who follow strict guidelines, determine website rankings. Knowing evidence-backed SEO principles and executing a good strategy will ultimately lead to success.

Google Rater Guidelines and search quality evaluation

Google Rater Guidelines are a must-have for creating correct and dependable search engine results. They provide principles that help measure page quality, taking into account content relevance, E-A-T and search queries. These criteria assist raters in determining if a page meets the user’s goal and is of good quality.

Google Rater Guidelines are key to improving search result accuracy and dependability. The guidelines give clear criteria for assessing websites. This way, experts can interpret and use ranking factors when checking web pages manually.

Google Rater Guidelines are essential, but they cannot promise website ranking improvements or stop spammy websites from appearing. They guide human evaluators in understanding the best practices for the task they are assigned.

In summary, the importance of Google Rater Guidelines in search quality evaluation cannot be overstated. They are necessary to ensure Google search results are correct, dependable and of high-quality. This provides users with the info they need to make proper decisions.

Confirmed ranking factors by Google

Looking to rank higher on Google search results? You’re in luck! In this section, we’ll explore the confirmed ranking factors by Google, including the importance of high-quality content, mobile-first design, page speed, on-page optimization, internal and external links, and more.

Whether you’re a business owner, marketer, or content creator, understanding these factors can help you improve your website’s visibility and ultimately drive more traffic to your site. So let’s get started!

High-quality content

For high-quality standards, it is essential to create content that is original, pertinent, comprehensive, and optimized using target keywords. Thin or shallow content without substance or quality is not suitable for SEO, as it does not provide value to the user and can lead to search engine penalties. On the other hand, content with data-filled visualizations, which is well-researched, is great for establishing credibility and authority in the domain.

User intent is crucial for deciding what high-quality content means for search engines. Creating content which is relevant and up-to-date, meeting the users’ needs and tracking topical trends and advancements is the only way to optimally answer different queries. With Google’s BERT update, focused on natural language-based searches, long-tail keywords have become more significant as they offer better query context.

In addition to being information-rich, quality content has to be easy to read and comprehend. Improving readability scores by using short sentences, active voice, and avoiding grammatical errors is a must (Flesch-Kincaid). Engaging visuals such as images or videos can draw in users while making the content more accessible.

To conclude, crafting high-quality content is important for organic traffic, but also improves website engagement metrics, such as bounce rate, time spent, and page views. Thus, investing time in creating evidence-backed, comprehensive pieces of information that users look for is essential. Crafting compelling content remains one of the most effective strategies to rank your website highly in SERPs.

As we prepare to optimize for the tap-and-swipe generation, mobile-first and page experience factors are vital to remember.

Mobile-first and page experience

Page experience and mobile-first design are now must-haves for websites. They impact success and user satisfaction. Page experience means site speed, responsiveness and visual stability. It ensures quick loading pages and smooth navigation. Search engines prioritize user satisfaction. So, webmasters must optimize pages for fast load times and responsive navigation. They must meet Google Core Web Vitals metrics. This helps content visibility and higher ranking in SERPs.

To improve page load times, use WebP or next-gen image formats. Visual Stability and proper image size are key. To sum it up: Mobile-first design and page experience are critical for an exceptional user experience, and better website ranking.

Page speed and site performance

Page speed and site performance are super important for website rankings. Google, one of the top search engines, takes these into account for on-page optimization. This affects how quickly a website is crawled and indexed, as well as user experience.

A fast loading site means good user engagement, dwell time, page views, and conversion rates. Google also uses a metric called Core Web Vitals to measure page speed, interactivity, and visual stability.

Websites that don’t meet the standards will have bad rankings, low organic traffic, and an unsatisfactory user experience. To make sure bots don’t time out, website owners must optimize their website’s speed and performance.

In conclusion, faster loading sites give better user experiences and improve website rankings. Slow sites result in high bounce rates and bad user experiences. Website owners should prioritize page speed and site performance for better metrics and higher organic traffic.

On-page optimization and keyword usage

Optimizing content and using target keywords are major steps to improve your search engine ranking. Doing keyword research is key to identify phrases related to your business. Incorporate these terms into text, headings, meta descriptions, and image alt tags to help search engines understand the page content.

Also, optimizing website architecture and internal link structure can affect search engine results. Search engines go through websites following links. A website’s structure affects how easily crawlers can navigate, leading to better indexing. Internal linking helps pass authority between pages.

Businesses must create quality content for websites that fulfills searcher’s intent. This could be helpful guides, blog posts, or articles around a topic that meets visitor’s needs. Create engaging, optimized webpages with titles to match user requirements. This will boost visibility on search result pages.

Keyword stuffing used to be popular, but it can ruin the user experience and result in poor rankings. So, today keyword usage is essential for higher positions in search engines.

Create a website maze with effective internal linking and navigation strategies.

Internal links and site navigation

Improving website SEO requires two essential factors: internal linking & site navigation. Internal links give search engines insight into the structure of a website. Linking pages keep users on the site & avoid returning to the homepage over & over. Quantity & quality of internal links affect rank & anchor text helps search engines understand the content.

For bigger sites or e-commerce stores, consistent labels & categories are beneficial for page rankings. Breadcrumbs can also help visitors find what they need quickly.

PetsWorld is an example of great internal linking & site navigation. Their dropdown menu at the top of each page has labels like ‘CATS’ & ‘DOG FOOD’ – helping both Googlebot & customers navigate throughout the site. This organization helps them achieve a higher rank in search engine results. Internal linking & site navigation are key!

External links and authority signals

External links and authority signals are a must for your website’s rankings and credibility. Getting high-quality backlinks is important. Linking to other reliable sites in your niche is also key. This helps both yours and the linked site’s web presence.

Remember though, the sites linking to yours must be of quality. Low-quality or spammy links can have a negative effect and cause a penalty from Google. To avoid this, you must evaluate each link and disavow any that could damage your website’s reputation.

Creating a strong external link network requires time and patience. You must form relationships with authoritative sources in your field and produce high-quality content. Doing so will make your website a trusted resource and improve search results for your target audience.

Importance of local ranking factors

When it comes to optimizing your business’s online presence, understanding the importance of local ranking factors is key. This section will explore two such factors: Google My Business and local search optimization, as well as local citations and reviews.

From ensuring accuracy in your business listing to cultivating positive reviews, we’ll dive into the strategies you need to boost your business’s local ranking and attract more customers. According to recent studies, businesses that show up in the top three local search results see 70% of clicks from potential customers (Source: HubSpot).

Google My Business and local search optimization

To enhance local search results, businesses can utilize Google’s free tool – Google My Business. It offers a platform to manage and promote business info like address, phone number, business hours, website, and reviews. This is essential for local search optimization. Keeping the info on the Google My Business page up-to-date, correct and complete will aid in improving visibility in local search outcomes. This is crucial for drawing in new customers.

Moreover, other local ranking factors can be utilized to improve SEO. This includes the amount of inbound links to the business location’s web page from reliable sources. This helps in establishing trust and authority. Also, mentions of the business name in online listings or directories can boost local rankings.

Engagement metrics such as ratings and reviews are important for local rankings as well. Google uses these metrics to measure the popularity and repute of a business in its area. It’s critical to motivate customers to leave feedback on the Google My Business page to improve visibility in local search results.

For successful local SEO, businesses must remember to create a tailored landing page for each service area they target. This should be optimized for keywords particular to that region. Additionally, they need to understand how customers find them through local queries and which queries are driving traffic. By optimizing for keyword phrases related to the specific geographic regions and displaying accurate info about services/products on the web pages, businesses will be in a good position to rank better in local SERPs. In conclusion, Google My Business and local search optimization are imperative for businesses that want to attract new customers in their service areas.

Local citations and reviews

Local citations and reviews are essential for businesses. They refer to online mentions, such as the business’s name, address, phone number, etc. Positive reviews create social proof and encourage customers.

Local listings provide accurate info and an opportunity for businesses to engage with customers. This is called ‘NAP consistency’, and helps with local organic search results. Local content is important for voice-enabled assistants.

Businesses should monitor and respond to customer feedback. Quick, empathetic responses build brand loyalty.

Search engines began focusing on local searches in 2007-08. Mobile device usage increased after 2010, making it necessary for small/local businesses to compete with larger brands. Those who use local citations and reviews often see better rankings.

Conclusion: Balancing and patience needed for ranking in search engines.

Achieving higher rankings on search engine result pages is not simple. It takes a lot of effort, time, and patience to get the right balance between different factors that are important for ranking. Google uses many ranking factors like mobile-friendliness, loading speed, content relevance, backlinks, and user experience to rank websites. Just focusing on only one factor may not bring the wanted results and can reduce the chances of ranking.

If you want the intended outcomes, having patience is a must. Working on search engine rankings is a slow process and needs lots of time and effort. There are no quick results. Some people who guarantee quick results may use black hat SEO techniques, which harms the website in the long run. So, patience is essential, and you should keep working on enhancing the website’s ranking factors regularly.

Five Facts About Google Ranking Factors:

  • ✅ Google uses over 200 ranking factors in their algorithm. (Source: Backlinko)
  • ✅ Google evaluates sites based on expertise, authority, and trust (E-A-T). (Source: WordStream)
  • ✅ Backlinks are one of Google’s strongest ranking factors, and not all backlinks are equal. (Source: Ahrefs)
  • ✅ High-quality content, mobile-first design, and page speed are among the top ranking factors for Google. (Source: Search Engine Journal)
  • ✅ Local ranking factors are important, and there is a lot of misinformation and bad advice regarding ranking factors. (Source: Search Engine Journal)

FAQs about Google Ranking Factors

What are the top 10 Google ranking factors?

According to Google, some of the top 10 ranking factors include high-quality content, mobile-first, page experience, page speed, on-page optimization, internal links, and external links. These factors help Google determine the relevance, authority, and trustworthiness of a website.

What may get a website penalized by Google?

Some actions that may get a website penalized by Google include using black hat SEO tactics, having low-quality content, having too many ads, using interstitials, and having irrelevant or spammy backlinks. Google takes website quality seriously, and any actions that go against their guidelines may result in penalties.

What do many SEOs believe about domain age?

Many SEOs believe that domain age is a trust factor and may help with website ranking. However, Google’s John Mueller has said that age helps nothing. While age does not directly affect ranking, older domains may have an advantage due to the time it takes to build up quality content and backlinks.

How can you check if a title appears in Google search?

You can check if a title appears in Google search with the Google Search Console. The search console allows you to view your website’s search performance, including the number of clicks and impressions. You can also identify which pages have the most visibility by viewing the search analytics.

What may a private WhoIs information sign?

Private WhoIs information may be a sign of “something to hide”. While there are legitimate reasons for using private WhoIs information, such as protecting personal information, using it may raise suspicion or cause distrust from users. Google considers website trustworthiness as a ranking factor, and hiding website ownership may go against this principle.

Is all information on ranking factors fact or fiction?

Not all information on ranking factors is true or accurate. Some articles may suggest bizarre ranking factors like Easter Eggs that have no real effect on ranking. It’s important to look for reliable sources like Google’s rater guidelines document or reputable SEO experts to get accurate information on ranking factors. It’s also important to keep in mind that there is no magic formula for ranking high on Google; it requires balance and patience.

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