Linkable Assets: How to Create

Making content that others want to link to is important for improving your website’s presence and drawing in links from other sites. Google and experts from Search Engine Journal and Ahrefs say that creating high-quality content that others want to link to can greatly improve your SEO results. In this article, we will show you how to create strong linkable assets that attract your audience and increase your outreach success, making sure your content gets noticed online.

Definition of Linkable Assets

A linkable asset is any piece of content that is so useful that others want to link to it, such as infographics, guides, or unique studies.

Creating a special resource involves ensuring it is distinctive and practical. For example, create a detailed guide on a popular subject in your field, including charts and useful information.

Tools like Canva can help design eye-catching infographics, while Google Docs can facilitate collaborative research. Organizing and simplifying your content makes it more shareable. For those looking to refine their infographic creation skills, Venngage offers a comprehensive guide that can help streamline the process.

By dividing difficult information into sections or bullet points, you can make it more interesting for readers.

Create high-quality, well-researched content that solves specific problems for your audience.

Importance of Linkable Assets in SEO

Linkable assets are important in SEO because they help with backlink strategies that increase website authority, which directly affects rankings on the Google Algorithm.

These resources, like detailed guides, infographics, and interactive tools, naturally draw links.

For example, creating a thorough industry report often leads to references from related websites. According to a study by Backlinko, websites with higher numbers of backlinks tend to rank significantly better, with the top-ranking pages receiving an average of 3.8 times more backlinks than the rest. Insights from Search Engine Land highlight the critical role backlinks continue to play in SEO success, especially as we move into 2024.

By consistently producing excellent content, you increase your visibility on search engines and demonstrate your knowledge in the field.

Types of Linkable Assets

Knowing the different types of linkable assets can help you pick the best option for your content plan and what your audience likes.

Infographics

Infographics are pictures that present data or details in an easy-to-understand way. They can increase social media shares by over 600%, making them an effective method to gain links.

To create effective infographics, start by sourcing reliable data from established platforms like Statista or Google Trends.

Use tools such as Canva, known for its user-friendly interface, which has a free option as well as a premium subscription for advanced features at $12.95/month. Piktochart also offers a free tier and a pro version for $29/month, providing various templates.

Make sure your design is well-organized; use clear fonts to show importance, and choose colors that match your brand. Always include your source at the bottom for credibility.

Research Studies and Reports

Original research studies can establish your authority, with quality reports generating an average of 150 backlinks each.

To do good research, begin by having a clear research question. Use tools like Statista for statistics on industry trends and Google Scholar to find peer-reviewed articles related to your topic. For a comprehensive approach, LinkedIn offers a step-by-step guide on conducting effective academic research, which can enhance your methodology.

Once you collect your data, organize your results clearly: use charts and graphs to show information visually and bullet points to emphasize main points. For those interested in leveraging original research for SEO, our guide on conducting original research for link building provides a deeper understanding of its benefits and applications.

Make sure your report has a catchy beginning, a thorough explanation of methods, and clear summaries to make it easier to read and remember, which can lead to more links back to your content.

How-to Guides and Tutorials

How-to guides and tutorials are very popular formats that can greatly increase user interaction and reliability.

To create effective how-to guides, start by outlining your objectives clearly. Then, break down the content into manageable steps.

Google Docs can facilitate collaboration, allowing team members to suggest edits and comments seamlessly. Add visuals, like screenshots or diagrams, to make things clearer.

Another useful tool is Trello, which helps organize the workflow and track progress on different sections of your guide.

Add a part at the end where readers can leave their comments. This will help you improve upcoming guides based on their feedback.

Interactive Tools and Calculators

Interactive tools and calculators can significantly increase audience engagement, often resulting in longer site visits and higher conversion rates.

Platforms like Outgrow and Typeform allow you to create custom quizzes, surveys, and calculators that cater to your audience’s interests.

For example, with Outgrow, you can design a loan calculator that gives users instant feedback on monthly payments, enhancing their interaction. Typeform, on the other hand, provides attractive surveys that change according to user answers.

Both tools gather important details that can inform upcoming content choices and tailor user experiences effectively.

Start with a clear idea of what you want to achieve to maximize effectiveness.

Steps to Create Effective Linkable Assets

To create helpful linked items, having a clear plan that meets people’s needs and encourages engagement is crucial. Using techniques like the Skyscraper Technique, which focuses on creating high-quality content that naturally attracts backlinks, can significantly boost your strategy.

Identifying Your Audience’s Needs

To make engaging linkable content, first find out what your audience needs by using surveys, social media polls, and data analytics.

1. Use SurveyMonkey for focused surveys, helping you collect detailed feedback on problems and likes.
2. Use Google Analytics to monitor user actions like the number of times a page is viewed and how often users leave your site right away. This can help you see which content is most engaging.
3. To understand social media activity, tools like Hootsuite can help you review interaction statistics on posts.
4. Combine these tools to create a detailed profile of your audience, ensuring your linkable content effectively addresses their interests and drives engagement.

Conducting Keyword Research

It’s important to do detailed keyword research. Tools such as Ahrefs ($99/mo) and Semrush ($119.95/mo) can help you find content ideas that get links.

First, search for specific keywords that indicate what users want, such as “best hiking trails in Colorado.” Use tools like [Ahrefs’ Keyword Explorer](https://ahrefs.com/keyword-explorer) or [Semrush’s Keyword Magic Tool](https://www.semrush.com/analytics/keywordmagic/) to find these phrases.

Next, assess competition by analyzing the number of backlinks and domain authority of top-ranking pages. For instance, if a keyword shows interest but has low competition, it may be an excellent opportunity for linkable asset development.

Focus on keywords that can support guides, infographics, or blog posts.

Choosing the Right Format

Choosing the right format for your linkable asset can greatly influence its effectiveness; consider your target audience and the type of content they prefer.

For instance, if your audience is predominantly visual learners, creating infographics can be highly engaging and shareable. On the other hand, detailed guides might attract people looking for thorough information.

To improve your strategy, use Google Analytics to see which formats bring in the most visitors. Trying out various asset formats can help you find out what your audience enjoys, allowing you to adjust your strategy over time. Balancing this information with how your audience behaves and responds will improve overall results.

Designing Your Linkable Asset

Making designs is important for creating content that grabs attention and is shared a lot.

Visual Appeal and Branding

Using powerful visuals and consistent branding can increase interaction by up to 50%, making your materials more appealing.

To create visually appealing assets, start by choosing a color scheme that reflects your brand identity. Tools like Adobe Spark (free-$19.99/mo) allow you to easily experiment with palettes.

Use two to three complementary colors for a polished look. Next, choose typography that matches your brand voice; combining a strong headline font with a simple body font can make text easier to read.

Using high-quality images from free stock sites like Unsplash or Pexels can improve your designs. Keeping your branding uniform on different platforms makes it easy for people to recognize, increasing engagement overall.

Ensuring Accessibility and Usability

Ensuring that your linkable assets are accessible and usable is essential for maximizing reach and engagement with diverse audiences.

Start by adding alt text to all images, describing the content and purpose. This lets screen readers share important details with users who have vision impairments.

Tools like WAVE can help test your website for accessibility issues, providing actionable feedback. Focus on design that works well on mobile devices-use layouts that adjust to various screen sizes.

Think about using bigger buttons and easy-to-read fonts to make moving around easier. Regularly review your assets and gather user feedback to continuously improve accessibility and user experience.

Promoting Your Linkable Asset

Sharing your linkable content effectively is important for increasing visibility and engaging your audience.

Outreach Strategies

Using specific outreach methods can greatly increase your chances of getting backlinks. A personalized method often leads to more replies.

Begin by using BuzzStream, available for approximately $24 a month, to organize your outreach efforts and keep track of your interactions.

Another useful tool, Hunter.io, can help you find and verify email addresses, with pricing ranging from free to $49 per month.

For effective outreach, consider templates that include:

• a brief introduction,
• a mention of how your content aligns with theirs,
• and a clear call to action.

Mentioning something specific from their work in each email can significantly increase interaction and replies.

Leveraging Social Media

Using social media platforms can increase the reach of your linkable assets, bringing more traffic and interaction through planned sharing.

To effectively promote your linkable assets, start by identifying key platforms like Twitter, Facebook, and LinkedIn.

Use scheduling tools like Buffer or Hootsuite to automatically share your posts, keeping your content visible all the time without needing to do it by hand.

Make infographics or videos that connect with your audience.

Get your followers talking by asking them questions or for their thoughts on similar subjects. This boosts shares and helps create a community around your content, allowing it to reach more people.

Measuring Success

Checking how well your linkable assets perform is important to see how they affect your content marketing and SEO plan.

Tracking Backlinks

You can track backlinks with tools such as Ahrefs or Moz. These tools show details about how you gain links and your website’s authority.

To begin tracking backlinks effectively, set up a project in Ahrefs by inputting your website’s URL and selecting the metrics you want to monitor.

Start by checking the ‘Referring Domains’ report to identify where your links are coming from. Use the ‘Anchor Text’ section to analyze the keywords linked to your site.

Consider scheduling regular audits-monthly or quarterly-to reassess your link profile and identify any lost or toxic links that could harm your SEO. This ongoing approach will make your link-building techniques better and increase your site’s performance.

Analyzing Traffic and Engagement

Analyzing traffic and engagement metrics helps assess the performance of your linkable assets and their contribution to overall goals.

To set up Google Analytics, first create an account and add your website as a property. Install the tracking code on your site, either manually or via a plugin for platforms like WordPress.

Once you have data flowing in, focus on key metrics: monitor the bounce rate to gauge how engaging your content is-aim for a rate below 40%-and track average session duration to understand how long users stay on your site.

This information can help you make your content strategy better.

Case Studies: Successful Linkable Assets

Looking at actual examples of effective linkable assets can offer useful information about successful approaches and results.

Examples from Various Industries

Various industries have successfully used linkable content, such as a fitness brand creating a workout infographic or a tech company publishing a detailed white paper.

A fitness brand, for example, could design an interesting infographic that presents workout routines suited for different fitness levels. This attractive content grabs attention and is easy to share on social media, helping to increase backlinks.

In contrast, a tech company might create a detailed white paper on industry trends, including original research and expert interviews. This detailed method establishes the brand as a leader and serves as a reference for other industry publications.

Both strategies help attract visitors to websites and build trust in their specific areas.

Common Mistakes to Avoid

To make sure your linkable assets work well and fit into your content plan, it’s important to avoid common mistakes.

Neglecting SEO Best Practices

Neglecting SEO best practices can undermine even the best linkable assets, risking poor visibility and low engagement rates.

To improve your website’s SEO, concentrate on three main practices: choosing the right keywords, using meta tags well, and having a strong link structure.

Start with keyword optimization by researching relevant terms using tools like Google Keyword Planner or SEMrush.

Make sure each page has a unique title and description tag, and include your main keywords in them.

Maintain a clear link structure by using descriptive URLs and implementing internal linking strategies to connect related content.

Tools like Yoast SEO can guide you through these optimizations, ensuring you stay compliant with best practices.

Frequently Asked Questions

What are linkable assets?

Linkable assets are any content or material that is useful and important to your audience, and can be easily shared or linked on other websites or platforms.

Why is it important to create linkable assets?

Linkable resources are key to boosting your website’s position in search results and attracting more visitors. They also help establish your website as an authority in your industry and attract potential link building opportunities.

How do I create linkable assets?

To create linkable assets, you must first identify your target audience and their interests. Then, you can make useful and interesting content like infographics, guides, videos, or research studies that they will find helpful and want to share.

What are some examples of effective linkable assets?

Good examples of useful content that others want to link to include detailed and carefully researched guides, infographics based on data, interactive quizzes or tools, and original research studies. This kind of content is very useful and easy to share, making it great for creating backlinks.

How can I make sure my linkable assets are successful?

To make your linkable content successful, you need to share it through different channels like social media, email marketing, and by reaching out to relevant websites and influencers. Regularly updating and improving your linkable assets will help keep them relevant and useful for your target audience.

Are there any tools or resources to help with creating linkable assets?

Yes, there are many tools and resources available to help with creating linkable assets. These include keyword research tools, design software, and outreach and PR platforms. You can hire content marketing agencies or freelance writers to make well-written content for your website that attracts links.